Jugá Tenis.

Update, September 2026: this grew into JugáCompany, with JugáPádel as the second product.

I was not looking for another software project. I was looking for someone to play tennis with.

I wanted a better way to find people to play with in Uruguay. Not a tournament platform, not a club-management system. Just an easier way to discover other players, arrange matches, and spend more time on court.

Jugá Tenis looked like it could solve that problem, but at the time the app was only available in Argentina. I reached out to Sergio Gregorutti, who had created it, and we met over a video call.

I explained how I had found the app and why it caught my attention. Sergio told me how Jugá Tenis had started, how he had built the first version, and how the product was already gaining traction in Argentina. During that conversation, he asked whether I would be interested in helping him bring it to Uruguay.

At first, the idea was mostly local. I would help launch the platform in Uruguay, understand the local tennis community, attract players, build relationships, and make the product useful in a new market.

That was already interesting to me because I have always liked products that create real-world interactions. Jugá Tenis is not trying to keep people inside the app for as long as possible. The product works when two people find each other, close the app, pick up their rackets, and meet on a court.

As Sergio and I kept talking, the collaboration expanded beyond the Uruguay launch. My background is in software architecture and engineering leadership, so the conversations naturally moved to the technical side: the current foundation, future features, and what Jugá Tenis would need to grow across countries without becoming impossible to maintain.

The split is simple. Sergio created the product, tested it with real players, built the first community, and proved people wanted it. I bring the experience of turning products into systems that can evolve and scale. We are now working out how to make that a long-term partnership.

There are many possible directions for Jugá Tenis. The platform can continue expanding geographically, starting with Uruguay and later reaching more countries. It can become more useful to players before, during, and after a match. It can help communities organize themselves around skill level, location, availability, competition, and shared interests.

There is also the possibility of expanding beyond tennis. Many sports have the same underlying problem: people want to play, but finding the right person, at the right level, in the right place, at the right time is harder than it should be.

That broader direction may eventually mean a new brand or a platform that supports multiple sports. Whatever shape it takes, the purpose stays the same: use technology to help people meet and do something together in the real world.

A search for a tennis partner led to a video call, then to a launch in Uruguay, and now to building what comes next: more players, more courts, more countries, and maybe more sports.

Here it is: https://jugatenis.com, and the company it became: https://jugacompany.com